Friday, July 19, 2013

Shift by Jagan Nemani

Shift: Innovation That Disrupts Markets, Topples Giants and Makes You #1
Paperback:192 pages
Publication date:May 14th 2013
Publisher: CreateSpace Independent
Publishing Platform
Genre: Business

Author Biography

Jagan Nemani is an innovation-focused executive who believes in developing innovative solutions to deliver a best-in-class customer experience. He has more than 14 years of experience encompassing product, process and business model innovations. His experience encompasses the software, telecom, semiconductor, insurance, cleantech and government procurement industries.

He has successfully formulated and implemented game-changing strategies that have improved the top-line growth and bottom-line business performance of his clients. Based on years of experience and research for this book, he has developed an innovative customer experience framework that can be used to understand customers and deliver a best-in-class experience.

Jagan has an MBA (with honors) in strategic management and finance from University of Chicago, Booth School of Business. He has a master's degree in engineering, with a concentration in microelectronics, from the Birla Institute of Technology and Sciences in Pilani, India.

Book Description

Innovative organizations know that the mantra “build it, they will come” now needs to be “build solutions to solve customer pain points”. But how can you stand out when only the companies that deliver best-in-class customer experience will win? Based on five plus years of cutting-edge research, Shift: Innovation That Disrupts Markets, Topples Giants, and Makes You #1 offers a nine-factor customer experience framework with which to more easily understand the needs of your target segment and focus efforts on delivering that best-in-class customer experience. With over 30 industry-specific examples, Shift will not only teach you a proven formula for achieving customer experience driven-innovation, but also empower you to bring about disruption, topple the “giants” in your space, and increase your chances of becoming #1: the market leader.

My review

This book is a must read for all those people who are thinking about starting their own business concern or have started it but are struggling to taste success. It is definitely worth buying. There are many great tricks and tips to learn from it. Even for a person who doesn't know much about business, this will be a complete learning guide. In terms of language, it is simple and well written. The author's  intellectual ability will amuse readers of all sorts. 

The introduction begins with the author quitting his job as a Management Consultant at Deloitte to start his own energy efficiency business where people can save their electricity usage, gas usage, get relevant tips, and save energy as a community. 

It began well but drastically failed in the year , 2010,  when Microsoft Hohm which also had the same idea as his but focused on saving an individual's energy failed two years later. This failure made him to think deeper and deeper, why the business was a total failure. 

His idea was new and very innovative, if the consumers had found it useful, there would be surprisingly a reduced carbon emissions in the environment. The answer to their failure was simple as this. They focused on innovation from the perspective of technology rather than finding out how the customer would experience that technology.

After researching, he found a nine factor customer experience framework which can be applied to almost all industries .These include price, availability, service, quality, fashion, social responsibility, brand, etc. He has also discussed it in detail  in the seven chapter book to help all the budding entrepreneurs.

Shift: Innovation that disrupts markets topless giants and makes you #1 is not really a book to skim through. There is so much to learn from it. We can learn about poor customer experience, some of the examples might even feel like we have experienced it before.

Inside the book we can find many elaborate details of successful companies with numerous charts and figures and the reason to why they all succeeded. Blockbuster, Netflix, Redbox, Amazon, Fab are some of the notable companies that are worth mentioning from the book.

It also covers most of the industries and  has amazing facts  about the companies we deal with our day-to-day life. Healthcare,  pharmaceutical, Airline and Online industries are just to name a few.

The answer to the big question, why customers chose a particular company to satisfy their needs and wants rather than from its competitors is stated in the book.

The source to those websites in which the author got the information he needed can be found under the respective pages which gives the readers to search it later on the internet for more details.

All business students and aspiring business owners should get this book to have a thorough knowledge of innovation and customer experience because the final chapter deals with the overview of  how to deliver a best-in class customer experience. 

Verdict: I highly recommend this book. Never think too much to buy a book as good as this. You can learn everything you want in order to run a successful business concern in this competitive world.

Rating 4.5/5

Excerpts from the book

If Nintendo has asked how they would like to play video games , they would have inevitably received responses  involving joysticks or game controllers. This is because the majority of the customers  are not visionary, and the current products are their framework of reference; So for them it is  very difficult to break away and think of something that is completely disruptive.

Shifting the market by delivering best-in-class experience on the requirements factor is very powerful, as it awards the innovator who delivers such an experience with significant market share.

It is not just good ratings, but bad reviews that go viral in today's hyper-connected world, and that could potentially hurt your brand.

Innovators without brand value struggle to win customers, who will always doubt the innovator's ability to meet their needs.
Author Links:Website Goodreads
Buy Links: Amazon IN Amazon US Amazon UK

How I got this book?via Author

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